Jeff wrote:Responding to:
Hi Fos, unfortunately outdoor/tented settings are a nightmare, not only for the unpredictable weather, but also security especially on a multi day show - it's been tried before and things go walking. Also, for those not aware, the venue hire fees for a simple two day exhibition is by far the single biggest expense most clubs have on their books annually (even bigger than the cost for 12 months of club meeting venue hire!) therefore clubs do what they can afford, and as such paid entry (while it doesn't cover venue hire) acts as an important subsidy to the overall cost. Galleries are great if you've only a got small number of bonsai on show?, and hire fees can be coved by potential sales revenue?, or generous sponsorship?, (Jeff I'd be interested to see more coverage of your event and hear some more details - number of bonsai on show - venue affordability - and the choice/viability of free entry

please), but when you've got more than 100 trees on show & trading room & demonstrations, you need a more suitable venue.

‘Impressions of Japan’ was a collaboration with photographer Nicole Reed (
http://www.nicolereed.photography/ ) and Tattoo artist Andrew McLeod of Chapel Tattoos (
http://www.chapeltattoo.com/artists/ ) curated by Chojo Feature Trees (
http://www.chojo.com.au/ ). The choice to exhibit bonsai with the work of these successful artist was intentional in order to broaden the audience out side of the bonsai circles. The venue was Grey Gardens (
http://www.greygardensprojects.com/ ), an art gallery just off of Brunswick Street in Fitzroy. We decided to exhibit 16 trees plus 10-12 higher end trees displayed at the pop up shop (in a separate area) which included pots and kusamono. We promoted the show through a press release that went to entertainment, design and art publications as well as heavily promoted on social media. A Sydney publication, The Planthunter, promoted the exhibition with a cover story (
http://theplanthunter.com.au/people/pro ... ure-trees/ ).
The gallery has a café and bar that provided the guests refreshments and meals throughout the event. Fitzroy Nursery promoted the show two weeks prior to the event displaying advanced bonsai in front window along side promotional material. This was very effective to create interest throughout the community. After deciding on which trees to display, we built individual plinths for each tree built out of recycled industrial packing material.
We did not charge for the event as its objective was to have as many people experience high quality bonsai as possible.. The RSVP for the event was over 1500 people and the launch party (on Friday night) was nearly at capacity.
The purpose of the exhibition was not to create revenue but to promote the nursery and bonsai, as an art form, however financially the exercise would have covered costs through sales. We were prepared to take a loss on the event in order to increase the long-term interest in bonsai.
We organized the event in under three months with two people from Chojo coordinating the exhibition.
You can see photos and comments from the event here.
https://www.facebook.com/chojo.featuretrees .
Bonsai is entirely about aesthetics. Presenting bonsai is no different than displaying any art form. The environment in which it is displayed is crucial in order to enhance the potential of the composition.
Its interesting to here people suggest they should listen to the members when it’s the one day of the year that it is not about the members, its about the general public that will provide you with new members. Every other day and event can be about the members.
I love the outdoor concept (It may help with costs). Light is so much better and as far as I know, most club events are only one-day events. Is theft an issue at suburban bonsai club shows?
Showing anywhere near 100 trees is only going to compromise the quality of an event. I feel 50 would be too many. The public will respond to quality not quantity.
Regardless of what direction a club chooses to head in, it is all in the effort to push bonsai forward and I acknowledge and appreciate their efforts.
Jeff