How do you price your trees.
Posted: July 3rd, 2009, 5:08 pm
There seems to be some contention and a lot of confusion or misunderstanding as to why trees cost so much, and how their prices are determined.
Seeing the differing responses from members, I would like to open a discussion on how you would price your trees if you were selling some. The objectives are listed below along with some basic guidelines and ideas to get started. I will put up the first tree for comment/evaluation and see where we go from there.
Objective:
• To understand how the price of a tree is determined.
• To understand what the primary factors that affect price.
• To better understand other factors that influence price.
• To make it easier for the seller to estimate a price and therefore sell the tree.
• To assist new and experienced hobbyists get value for money.
• To establish whether price relates directly to quality.
Guidelines for the discussion:
• Show examples of your own purchases/creations.
• Give real support for your comments.
• Stay focused on the topic.
• Leave any prejudices you may have and consider only the tree in front of you.
• Due to the subjective nature of this topic, keep it to either field grown or container grown material.
• Only use examples of trees that are in a similar state of refinement to the one shown.
• If you don’t feel you can contribute to this in a positive way, please don’t!
Some ideas to ponder, because both field grown material and container grown material have some aspects in common, such as:
The initial cost of the material
Growing media
Cumulative cost of labour involved
Percentage of losses
Consumables - fertilisers, chemicals, water costs etc.
Period taken to develop the tree.
Consideration should also be given to:
The ratio of trunk diameter to height
Taper & Trunk movement
Branch distribution
Level of development including wiring scars and faults that need correction
Foliage size in relation to the size of the tree
Surface root system, location and appearance.
Cost of the pot is an obvious consideration you must take into account.
Is the tree and its design unique and natural?
Difficulty of obtaining this species, in my locality?
Here’s the first example:
This tree was field grown for an unknown number of years, I would assume around six. It stands 95cm tall above the pot and is 18cm across at the base. It has been in a pot for 10 years and the pot is worth approximately $80.00. I put a value on this tree of $700 and it is for sale for that. That figure is arrived at by way of viewing what similar raw material sells for in my area, adding the cost of the pot and a nominal figure of $40 per year for ten years to cover all consumables including wire, chemicals, potting mixes, fertilizers and the like. The raw material that I have compared it with is completely unrefined and would need to be brought back to the trunk and started from scratch.
If I were a retail nurseryman I would have to add much more to this final figure as I am sure that I would need to eat as well! How much is the tree worth, in your view? Why?
These are my thoughts on the subject and I welcome yours. Thank you in advance, for your participation.
Regards,
Brad.
Seeing the differing responses from members, I would like to open a discussion on how you would price your trees if you were selling some. The objectives are listed below along with some basic guidelines and ideas to get started. I will put up the first tree for comment/evaluation and see where we go from there.
Objective:
• To understand how the price of a tree is determined.
• To understand what the primary factors that affect price.
• To better understand other factors that influence price.
• To make it easier for the seller to estimate a price and therefore sell the tree.
• To assist new and experienced hobbyists get value for money.
• To establish whether price relates directly to quality.
Guidelines for the discussion:
• Show examples of your own purchases/creations.
• Give real support for your comments.
• Stay focused on the topic.
• Leave any prejudices you may have and consider only the tree in front of you.
• Due to the subjective nature of this topic, keep it to either field grown or container grown material.
• Only use examples of trees that are in a similar state of refinement to the one shown.
• If you don’t feel you can contribute to this in a positive way, please don’t!
Some ideas to ponder, because both field grown material and container grown material have some aspects in common, such as:
The initial cost of the material
Growing media
Cumulative cost of labour involved
Percentage of losses
Consumables - fertilisers, chemicals, water costs etc.
Period taken to develop the tree.
Consideration should also be given to:
The ratio of trunk diameter to height
Taper & Trunk movement
Branch distribution
Level of development including wiring scars and faults that need correction
Foliage size in relation to the size of the tree
Surface root system, location and appearance.
Cost of the pot is an obvious consideration you must take into account.
Is the tree and its design unique and natural?
Difficulty of obtaining this species, in my locality?
Here’s the first example:
This tree was field grown for an unknown number of years, I would assume around six. It stands 95cm tall above the pot and is 18cm across at the base. It has been in a pot for 10 years and the pot is worth approximately $80.00. I put a value on this tree of $700 and it is for sale for that. That figure is arrived at by way of viewing what similar raw material sells for in my area, adding the cost of the pot and a nominal figure of $40 per year for ten years to cover all consumables including wire, chemicals, potting mixes, fertilizers and the like. The raw material that I have compared it with is completely unrefined and would need to be brought back to the trunk and started from scratch.
If I were a retail nurseryman I would have to add much more to this final figure as I am sure that I would need to eat as well! How much is the tree worth, in your view? Why?
These are my thoughts on the subject and I welcome yours. Thank you in advance, for your participation.
Regards,
Brad.